Local search traffic refers to visitors who arrive at your website by typing a combination of a keyword or phrase and a geographical term, such as a city, county, state, zip code or any other geographical designation, into a search engine.
It stands to reason that in order to get local search traffic to your website you must have a combination of both relevant keywords or phrases and the geographical location of your business on your site’s pages. By using this keyword/geographic area combination on your website, you help ensure the search engines associate your site with the products and services you offer, as well as the area where your business is located.
The popularity of local search marketing services such as Google Business Local and their ability to direct new customers to local businesses rests primarily on the businesses who take advantage of the local search marketing opportunity available on the Internet. It only works as long as businesses participate in and utilize these services in their online marketing strategy.
It’s a matter of being quick to adopt this effective technique to get more local customers to gain an unfair advantage over your competition and dominate your local market online.
Another thing about using local search marketing services to attract customers is that not only will your business effectively and economically get more customers from your local area, you’ll have an opportunity to provide added value to them via coupons and special offers, which will motivate them to tell their friends and family about your company.