A local offline business had very limited online visibility in their local market when consumers did searches for their services. This caused their local competitors to take away market share and become dominant in their market.
The same local offline business was not listed in Google’s local business center & Google Maps. Many local consumers do searches for local business phone numbers, hours of operation and directions so they do map searches.
The same local offline business had poor online visibility & branding when consumers did searches for the business’s name. Many consumers do searches on the search engines for specific company names in order to get phone numbers, hours of operation and directions.
Within 3 months I helped this local offline client of mine greatly increase their company’s visibility online which led to huge gains in visitors to their new locally optimized website & local Google business listing.
Increase in visitors: May to Aug = 150% increase. Overall increase in search traffic: May to Aug = 300% increase. Increase in visitors finding website by searching.
For the company by it’s name: May to Aug = 250% increase. Increase in visitors to website by searches for this company’s services: May to Aug = 190% increase.
Buying or selling a business is a big decision that can have a significant impact on your life and financial situation. Whether you are a seasoned business owner or a newcomer to the business world, it is important to consider a number of factors before making a decision. In this blog post, we will cover some of the most important considerations that you should make when buying or selling a business.
Before We Begin
Before we get stuck into the list, it is important to recognise that there are many unknown factors when it comes to understanding the value of a business. That is why we always recommend enlisting the help of a business broker. For example, we recently became aware of BizBrokers a Sunshine Coast business broker. As we were interested in expanding into this area, we enlisted the help of BizBrokers and were able to get a full comprehensive understanding of the business we were looking at. Sadly the business wasn’t the right fit for us but luckily we were able to find that out thanks to BizBrokers. Without the help of BizBrokers, it is very likely that we would’ve made a purchase that we would’ve regretted. Check out BizBrokers here and make sure to always use a broker when acquiring or purchasing a business.
The first step in buying or selling a business is to determine its value. This can be done by obtaining a professional business valuation, which will take into account factors such as revenue, expenses, assets, liabilities, and market conditions. It is important to have a clear understanding of the business value so that you can make informed decisions about the sale or purchase price.
Before buying a business, it is essential to conduct a thorough due diligence investigation. This involves researching the business, its finances, its operations, and its market position. This will help you determine whether the business is a good fit for your goals and whether it will be able to generate a positive return on investment.
When buying or selling a business, it is important to be aware of the legal implications of the transaction. This includes reviewing and negotiating the terms of the purchase agreement, conducting a title search, and reviewing any existing contracts or liabilities that may affect the transfer of ownership. It is also important to consult with a lawyer who specializes in business transactions to ensure that your interests are protected.
When buying a business, it is important to consider the financial impact of the transaction. This includes the cost of the purchase, the financing required, and the ongoing expenses associated with running the business. You should also consider your personal financial situation, including your income, debts, and other liabilities, to determine whether you can afford to purchase the business.
Market conditions play a significant role in both buying and selling a business. When buying, it is important to consider the current state of the market, as well as any trends that may impact the future of the business. When selling, it is important to understand the current demand for businesses in your industry, as well as the pricing expectations of potential buyers.
Before buying a business, it is essential to understand its operations and how it generates revenue. This includes evaluating the business’ processes, systems, and workforce. You should also consider the skills and expertise required to run the business and whether you have the necessary experience and resources to take it over.
When buying or selling a business, it is important to understand the competition in the market. This includes evaluating the strengths and weaknesses of your competitors and how they may impact your business. It is also important to consider the potential for new competitors to enter the market and how they may affect your business in the future.
The location of a business can have a significant impact on its success. When buying a business, you should consider the location of the business, as well as the demographics of the surrounding area. This includes the population, age, income, and education level of the residents, as well as the local business climate and any potential opportunities for growth.
The customer base of a business is critical to its success. When buying a business, it is important to evaluate the size and stability of its customer base, as well as its potential for growth. You should also consider the demographics of the customers, as well as their needs and preferences, to determine whether the business is a good fit for your goals.