Local to Take Lead on Online Ad Spend
Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5%. Over the next five years, Piper Jaffray predicts a […]
New Google Listing Ads
Mountain View, California — Attempting to win over its rival Yahoo’s local ad unit model, Google has finally introduced a more novel and simplified version of short ad unit for local businesses called Local Listing Ads. These Local Listing Ads are configured to display when users search for a business in its local area and […]
Google Maps updates business listing quality guidelines
Google Maps updated the business listing quality guidelines over the weekend. The new guidelines are welcomed by those who have noticed an influx of spam or borderline spam submissions to the Google Local Business Center over the past couple years. Here are the new guidelines, as of June 1, 2009: Only enter listings for businesses that you […]
Local Search is tricky explained
Local Search can be very tricky and not accurate at all. Businesses need to claim their local listings and make sure they are correct. Here is a funny story that Danny Sullivan “Godfather of Search” recently told about his issues with Local Search. Have you claimed your local business? What questions do you have about […]
Offline retailers are loosing to Online ecommerce stores in the search results
Online retailers represent over 30% of the search listings from a typical online retail search on a major search engine, while brick-and-mortar stores only show up in searches 12% of the time, according to an analysis of search-engine results by Internet-Engine . The results from the Retail Search Presence Study reveal that online-only retailers, such as Amazon.com, have a […]
How To Get Found Online
Grabbing customers’ attention is always challenging, particularly for small businesses with limited marketing and advertising budgets. Smart search engine optimization can level the playing field by allowing smaller shops to march up the search stacks on Google and Yahoo!. SEO consultant Rebecca Lieb–former editor-in-chief of the ClickZ Network, an interactive-marketing publication and author of The […]
8 Most Important Tips to get your Local Business found online
Here’s a list of the most important factors to look at when optimizing for local search. Focusing on these factors will help you rank higher in both the Geo-Targeted searches and in regular search results. 1. Do extensive keyword research to be sure you’re targeting terms that get searches every day. Incorporate long tail keywords […]
Why Should You Care About Local Search Traffic?
Local search traffic refers to visitors who arrive at your website by typing a combination of a keyword or phrase and a geographical term, such as a city, county, state, zip code or any other geographical designation, into a search engine. It stands to reason that in order to get local search traffic to your […]