A local offline business had very limited online visibility in their local market when consumers did searches for their services. This caused their local competitors to take away market share and become dominant in their market.
The same local offline business was not listed in Google’s local business center & Google Maps. Many local consumers do searches for local business phone numbers, hours of operation and directions so they do map searches.
The same local offline business had poor online visibility & branding when consumers did searches for the business’s name. Many consumers do searches on the search engines for specific company names in order to get phone numbers, hours of operation and directions.
Within 3 months I helped this local offline client of mine greatly increase their company’s visibility online which led to huge gains in visitors to their new locally optimized website & local Google business listing.
Increase in visitors: May to Aug = 150% increase. Overall increase in search traffic: May to Aug = 300% increase. Increase in visitors finding website by searching.
For the company by it’s name: May to Aug = 250% increase. Increase in visitors to website by searches for this company’s services: May to Aug = 190% increase.
In recent years, there has been a surge in the popularity of custom-built products. Social media has played a significant role in this trend, with an obsession over 3D-printed products. However, 3D printing is just one aspect of the industry that is changing the game. CNC machining, fabrication, and welding are also gaining momentum and helping to revolutionise the industry.
CNC Machining: The Key to Custom-Built Products
CNC (Computer Numerical Control) machining is a process that uses pre-programmed computer software to control the movement of machinery and tools. This process allows for high-precision cuts and shapes to be created, resulting in custom-made products that meet exact specifications. CNC machining has become increasingly popular due to its efficiency, accuracy, and ability to create complex parts.
3D Printing: A Social Media Obsession
3D printing has become a cultural phenomenon, with countless videos and photos on social media showcasing unique and quirky 3D-printed products. While 3D printing has its advantages, such as the ability to quickly prototype a design, it has limitations when it comes to mass production. CNC machining is better suited for producing large quantities of parts with consistent quality.
Social media has become a powerful tool for influencing industry trends and consumer behaviour. With the rise of platforms like Instagram, Facebook, and Twitter, companies can connect with their customers and showcase their products in new and innovative ways. Social media has also allowed for the rapid dissemination of information, making it easier than ever for trends and ideas to spread across industries.
One example of social media’s influence on industry can be seen in the rise of influencer marketing. Brands can now partner with social media influencers to promote their products, reaching a wider audience and increasing brand awareness. Additionally, social media provides a platform for customers to share their experiences and opinions, giving companies valuable feedback that can be used to improve their products and services.
Overall, social media has transformed the way that industries operate and interact with their customers. It has given rise to new marketing strategies and has allowed for a greater degree of transparency and accountability in the industry. As social media continues to evolve, it will undoubtedly continue to shape and influence the industries we know today. For more about how we can help with your social media strategy, check us out here.
The Success of CNC Machining Versus 3D Printing
While 3D printing has its advantages, CNC machining offers several benefits that make it a more viable option for producing custom-built products. CNC machining allows for a wider range of materials to be used, including metals, plastics, and composites, resulting in parts that are stronger, more durable, and more precise. Additionally, CNC machining can produce parts with smoother finishes and tighter tolerances than 3D printing, resulting in a higher quality finished product. Furthermore, CNC machining is faster and more efficient than 3D printing, making it more cost-effective for producing larger quantities of parts. Overall, while 3D printing has its place in the industry, CNC machining offers several advantages that make it a more attractive option for companies looking to produce custom-built products on a larger scale.
Fabrication and Welding: A Growing Trend
Fabrication and welding are also on the rise, with many companies turning to these methods to create custom-built products. Welding is the process of joining two or more metal pieces together using heat and pressure, while fabrication involves the cutting, bending, and shaping of metal to create a finished product. These methods are particularly useful for creating large structures, such as bridges, buildings, and pipelines.
Galvin Engineering: A Leader in Custom-Made Products
Galvin Engineering is a prime example of a company that has embraced the trend towards custom-made products. Based in Brisbane, Galvin Engineering has seen a significant increase in projects that require custom-built parts, particularly in the healthcare industry. The company has invested heavily in CNC machining technology and has experienced significant growth as a result.
The owner of Galvin Engineering, Mr L Galvin, has seen a significant increase in demand for custom-built products in recent years. He credits this trend to the rise of 3D printing and the subsequent online craze that has captured people’s imaginations. However, while many of his customers come to him initially with requests for 3D printed products, John is quick to highlight the benefits of CNC machining.
One particular anecdote that stands out is when a customer came to him with a design for a 3D printed part that they wanted to use in a medical device. The customer was excited about the possibilities of 3D printing and believed that it was the best option for their needs. However, after John reviewed the design, he pointed out that CNC machining would be a better fit due to the part’s complex geometry and required tolerances.
Mr Galvin showed the customer examples of parts that Galvin Engineering had produced using CNC machining, highlighting their superior quality and strength. The customer was impressed by the examples and quickly changed their mind, deciding to go with CNC machining instead of 3D printing.
This anecdote is a testament to the benefits of CNC machining over 3D printing, and how the expertise and knowledge of professionals like Mr Galvin can help customers make informed decisions that result in better quality products. It also highlights how the rise of 3D printing has led to increased interest in custom-built products, but that CNC machining remains a superior option for many applications.
The rise of custom-built products is a trend that shows no signs of slowing down. While 3D printing has captured the public’s attention, CNC machining, fabrication, and welding are also gaining momentum and changing the industry. Companies like Galvin Engineering are leading the way, using cutting-edge technology to create custom-made products that meet their customers’ exact specifications. With the increasing demand for custom-built products, it’s clear that CNC machining will continue to play a crucial role in the industry’s future.