Local to Take Lead on Online Ad Spend

Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is...

New Google Listing Ads

Mountain View, California — Attempting to win over its rival Yahoo’s local ad unit model, Google has finally introduced a more novel and simplified version of short ad unit for local businesses called Local Listing Ads. These Local Listing Ads are configured to...

Local Search is tricky explained

Local Search can be very tricky and not accurate at all. Businesses need to claim their local listings and make sure they are correct. Here is a funny story that Danny Sullivan “Godfather of Search” recently told about his issues with Local Search. Have you claimed...

How To Get Found Online

Grabbing customers’ attention is always challenging, particularly for small businesses with limited marketing and advertising budgets. Smart search engine optimization can level the playing field by allowing smaller shops to march up the search stacks on Google and...

Newspapers in Crisis: Migrating Online – eMarketer

The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.40in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud

Using Craigslist to Promote Your Business

Grant: How does eMarketer come up with the report findings and estimates? Carol: We’re a research company in a way, but we don’t do primary research. What we do is aggregate data from the marketing, media, and advertising industry across the board. We literally look...

Newspapers in Crisis: Migrating Online with Video

Grant: How does eMarketer come up with the report findings and estimates? Carol: We’re a research company in a way, but we don’t do primary research. What we do is aggregate data from the marketing, media, and advertising industry across the board. We literally look...

Pizza Restaurant SMB using social media marketing

Excerpt from Channel 7 news Santa Clara, CA – Teresa Garcia SANTA CLARA, CA (KGO) — A South Bay business has now found an innovative way to use the hottest trend in social networking to help keep the business growing. The Pizza Party parlor in Santa Clara has been...

Google phone could arrive next week January 2010

“Google, with support from T-Mobile, is scheduled to launch a new Android device in early January.The Google Android phone will be sold solely by Google via the Web.” What will the new Google Phone cost (sold only direct through Google) without a service contract?...

Google Goggles visual search

Google Goggles is a visual search app for Android phones. Instead of using words, take a picture of an object with your camera phone: we attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by...

Auto Dealers Stream Inventory to Facebook

GOSO’s App for Auto Dealers Streams Inventory to Facebook –Social media marketer GOSO unveiled a new Facebook app this week that allows auto dealers to connect their inventory to their Facebook page. The  BMW of Minnetonka, Minnesota is the first dealership to use it....

How to use Twitter for Business

I work with local businesses as a lead generation expert & internet marketing coach and I only use the internet, search engines and social media to get these leads. And it works really great! With social media I use Twitter and Facebook pages. I find Twitter to be...

Twitter helps Dell rake in sales – Reuters

SAN FRANCISCO (Reuters) – Social media company Twitter is struggling to craft a profitable business model, but the Web-based service has helped Dell Inc chalk up millions of dollars in sales. Dell said on Thursday it has raked in more than $3 million from Twitter...