Newspapers in Crisis: Migrating Online – eMarketer

The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.40in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud

Using Craigslist to Promote Your Business

Grant: How does eMarketer come up with the report findings and estimates? Carol: We’re a research company in a way, but we don’t do primary research. What we do is aggregate data from the marketing, media, and advertising industry across the board. We literally look...

Newspapers in Crisis: Migrating Online with Video

Grant: How does eMarketer come up with the report findings and estimates? Carol: We’re a research company in a way, but we don’t do primary research. What we do is aggregate data from the marketing, media, and advertising industry across the board. We literally look...