Local to Take Lead on Online Ad Spend

Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is...

New Google Listing Ads

Mountain View, California — Attempting to win over its rival Yahoo’s local ad unit model, Google has finally introduced a more novel and simplified version of short ad unit for local businesses called Local Listing Ads. These Local Listing Ads are configured to...

Local Search is tricky explained

Local Search can be very tricky and not accurate at all. Businesses need to claim their local listings and make sure they are correct. Here is a funny story that Danny Sullivan “Godfather of Search” recently told about his issues with Local Search. Have you claimed...

How To Get Found Online

Grabbing customers’ attention is always challenging, particularly for small businesses with limited marketing and advertising budgets. Smart search engine optimization can level the playing field by allowing smaller shops to march up the search stacks on Google and...